A locally governed municipal utility with deep roots in the Tennessee Valley.
Muscle Shoals Electric Board was founded in 1933 after President Roosevelt signed the Tennessee Valley Authority Act into law. Mayor George L. McBride formally requested electric service for the city on July 30, 1933, and on October 14, 1933, the first TVA power connection was made — serving approximately 24 customers in the Highland Park area.
From those 24 customers and $150 in monthly revenue, MSEB has grown into a full-service municipal utility serving the City of Muscle Shoals and the TVA Reservation in northwest Alabama — situated along the southern banks of the Tennessee River.
Today, under General Manager Matt Bernauer, MSEB delivers safe, reliable, affordable electricity to thousands of residential and commercial customers, maintaining 232 miles of line with an average load factor of 63%.
Rate schedules, service agreements, engineering drawings for overhead and underground service, and distributed generation applications (Tier 1 & Tier 2).
Pay online 24/7 through Orbit One. Set up automatic bank draft with five business days notice — the free, no-hassle way to pay your bill.
To connect service, bring two forms of ID, your SSN, proof of occupancy, and your desired start date. Applications received after 4:00 pm process the next business day.
Residential: $24.90/month + $0.11101/kWh. Multiple commercial schedules (GSA-1, GSA-2, GSA-3) and outdoor lighting rates effective May 1, 2026.
Electrical safety tips for outlets, cords, GFCIs, and appliances. Access TVA EnergyRight home efficiency programs to save energy and money.
MSEB is an equal opportunity employer. Available positions are posted in our lobby at 1015 Avalon Avenue and on this website. Check back regularly for new listings.
MSEB is one of 153 local power companies that distribute TVA-generated electricity across the Tennessee Valley region. As a TVA distributor since 1933, we work to bring you reliable, low-cost electricity generated from a diverse mix of hydro, nuclear, natural gas, and renewable energy sources.
Effective January 1, 2025, MSEB will no longer be able to make payment arrangements. Disconnection may occur after the Final Date to Pay listed on your notice. Local assistance agencies are available — see Customer Service for details.
No surplus property is currently available for bid. Check back later or call (256) 386-9290 for more information.
Avoid card processing fees! Bank draft is the easiest, most reliable, and no-cost way to pay your MSEB bill — automatically deducted each month.
Alabama law requires calling 811 before any digging project. This free service locates buried utility lines and helps prevent dangerous accidents and service outages.
Monday – Friday: 8:00 am – 4:00 pm
Closed on observed holidays.
View Holiday Schedule →1015 Avalon Avenue, Muscle Shoals, AL 35662
Phone: (256) 386-9290
Fax: (256) 386-9293
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